A remarkable gold TAG Heuer timepiece that pays tribute to the legendary Muhammad Ali debuted at a special charity gala that celebrated the boxer’s legacy on October 25. Swiss haute manufacturer, TAG Heuer and Muhammad Ali Enterprises hosted the event at the iconic Gleason’s Gym in DUMBO (Down Under the Manhattan Bridge Overpass), Brooklyn, where…

The story in a second: TAG Heuer’s Swiss-designed smartwatch has been touted as the ‘traditional’ watch industry’s much-hyped answer to the Apple Watch – but what’s it like in real life, on the wrist? And not just for a minute, a week… I’ve been reviewing watches for going on eight years now, and I’ll confess…

In May of 2016, copywatch giveaway winner Todd M. joined me in traveling to Indianapolis to experience something truly American, the 100th running of the Indianapolis 500 with race event sponsor and watch maker TAG Heuer. We made a cool video about it which explores a new story concept we are working on that you…